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Born Free Launches New Sustainability Initiative With Lynda Fassa

Ask any new mother and they’ll all tell you about the overwhelming choices available in baby bottles. It’s often hard for one to choose let alone know which one is best for the baby. New Born Free considers themselves the first BPA-free bottle out on the market. Their new spokesperson and superfan Lynda Fassa is no stranger to the company and its products.

lynda fassa

Who Is Lynda Fassa?

Lynda Fassa is an American businesswoman and entrepreneur. She is the co-founder and CEO of The Fassabrand, a fashion and lifestyle brand. Lynda was born in New York City and raised in Los Angeles, California. She attended the Fashion Institute of Technology, where she studied fashion design. After graduation, she worked as a designer for various clothing companies.

In 2009, she launched her own line of women’s clothing called Lynda Fassa Collection. The line was featured in magazines such as Harper’s Bazaar and Elle.

In 2012, she co-founded The Fassabrand with her husband, Mario Diacono. The brand offers a range of stylish and affordable clothing, accessories, and home decor items.

The Fassabrand has been featured in magazines such as Vogue, Glamour, and InStyle. It has also been featured on popular fashion blogs such as WhoWhatWear and Refinery29. Lynda is a mother of two and resides in Los Angeles, California.

Understanding The Partnership

Whole Foods was their first customer and Lynda oversaw their stringent interview process before giving them shelf space. Lynda is also Planet Green’s babies and families expert, author of two guides to raising children the organic way titled Green Babies, Sage Moms and Green Kids, Sage Families, as well as founder of her own organic cotton baby clothes company, Green Babies.

born free

She is one lady who really knows her stuff and took us through the many ways BornFree goes out of the way to stand behind their products and their claims – from owning their manufacturing equipment outright and vigorous testing at every step of the manufacturing process to being the only company that prints lot numbers on its products.

Expanding on their successful product line, they announced the additions of a Twist’n Pop Straw Cup for the toddler set and 2 new BPA-free pacifiers – CoolFlow and Clear. They also wanted to walk the talk and with that in mind, they launched their new sustainability initiative. The first in the industry, BornFree currently will pay postage for the return of used BornFree bottles where they will recycle them into things such as toys, furniture and possibly other household goods.

About Born Free Bottles

Born Free bottles are designed to provide a safer, more natural way for you to feed your baby. They are made without the use of BPA, phthalates, or other harmful chemicals, and they feature a unique design that allows baby to latch on and feed just like they would at the breast. Born Free bottles are also compatible with most major brands of breast pumps, so you can easily pump and store milk for later use. Whether you’re looking for a better way to bottle feed or you want to transition back to breastfeeding, Born Free has a solution that will work for you.

For more information on these new products and their new sustainability initiative, please visit them at


Monday 3rd of May 2010

thanks for posting this! they look so nice! just placed an order!

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