Easter just got a whole lot sweeter in New York City! I had the chance to attend the press preview for the “Brunchin’ with PEEPS®” pop-up at Serendipity3, and let me tell you—this event is as magical as it sounds. If you’re a fan of pastel colors, playful decor, and over-the-top sweet treats, this is the Easter experience you won’t want to miss.
A Whimsical Wonderland
The moment I walked into Serendipity3’s Upper East Side location, I was transported into a world of Easter joy. Every corner was bursting with PEEPS®-themed decor, from vibrant marshmallow-colored accents to an adorable PEEPS® throne that was perfect for photos. Whether you’re a kid or just a kid at heart, the atmosphere alone is enough to make you smile.
What’s on the Menu?
Serendipity3 is already known for its decadent desserts and whimsical menu, but this special collaboration takes things to another level. The limited-time offerings are all inspired by the iconic marshmallow treats, and here are some highlights:
- PEEPS® Cotton Candy Frrrozen Hot Chocolate – A dreamy, pastel pink twist on the restaurant’s famous frozen hot chocolate, infused with cotton candy flavor and topped with whipped cream and PEEPS® Chicks.
- PEEPS® Bunny Belgian Waffles – Fluffy waffles stacked high, drizzled with syrup, and decorated with colorful PEEPS® Bunnies.
- PEEPS® ‘Dirt’ Sundae – A chocolate lover’s dream, featuring layers of pudding, crumbled cookies, and, of course, PEEPS® Bunnies nestled on top.
- PEEPS® Hot Chocolate – The ultimate cozy drink, packed with rich chocolatey goodness and topped with a marshmallow bunny for an extra dose of fun.
When & Where to Go – Easter NYC Pop UP
The “Brunchin’ with PEEPS®” pop-up is happening at Serendipity3’s Upper East Side location (225 East 60th Street, New York, NY 10022) from March 26 through Easter Sunday, April 20, 2025.
While some special menu items will also be available at their Times Square location, the full immersive experience, including the eye-popping decor, is exclusive to the Upper East Side spot.
How to Book Your Visit
Book a table through Resy by visiting Serendipity3’s website. Your whole family will enjoy the decor, the food, and the activities they have waiting for you. It’s one for the books.
I’m so glad I got to experience the “Brunchin’ with PEEPS®” pop-up. If you’re looking for a unique way to embrace the Easter season in NYC, book today.
Will you be stopping by for a PEEPS®-themed treat?