I went out to dinner with some friends a few nights ago in NYC. Audrey and I were actually invited to a team dinner – the LAST dinner for the P&G Fabric Care team at DeVries. We’ve worked SO MUCH with them over the years, that they wanted us part of the goodbye celebration. I thought that was the most amazing thing. It was 12 people from the core group and US. WOW! I really love them all. My job allows me to do some really super things, but meeting people like the girls in this picture …. that’s the best part of it all. Truly!
Being part of such a special moment … I will never forget it.
We were told where to meet the DeVries team and off we went in a cab downtown. I had never heard of Beauty and Essex… but who the heck can keep up with ALL of the restaurants in NYC, right? I didn’t think anything of it. We got out of the cab chatting and walked into this…
Now, I really wasn’t paying attention to where I was walking. I was walking and talking. So, as I opened the door, I expected to see a restaurant when I turned my head and instead saw a pawn shop. I looked at the girl behind the counter and said, “WOOPS! Wrong place!”
She replied, “What are you looking for?”
I told her we had dinner reservations and she continued to tell me that we were – in fact – in the right place and that we had to go through “that back door”. The door that I had missed because it was the same color as the wall.
Now, before I get into everything else — I want to talk about her response. “What are you looking for?” is very “you need to know what you are looking for before I tell you that you are right” , isn’t it?
I mean – this little “prize behind the prize” vibe they have going on has the YOU NEED TO BE IN THE KNOW TO EAT HERE feeling and even at the front door they continued with that persona. I mean, I was IN THE RESTAURANT… err… pawn shop… and she still didn’t just say “are you looking for the restaurant?” NO! Instead, she said – WHAT ARE YOU LOOKING FOR? Because if I didn’t say restaurant, then she wasn’t going to tell me it was there. Or was she???
Think about it — if you walk down the street and look in, you would NEVER KNOW it’s a restaurant. That means that Beauty and Essex loses on all street traffic. ALL NYC street traffic. This is a word of mouth kind of place. And it was packed.
I walked in and through the blue door half expecting to see a white rabbit and BAM – uber chic NYC vibe — nothing to do with the pawn shop.
WHAT IS HAPPENING?
Out of control ridiculous.
The dinner had a pre-set menu and you better believe I ATE IT ALLLLLLLLLLLLLLLLLLLLLLLLL. SO GOOD. I told my husband I just want to bring this picture and have them feed us this exact menu again as a date night. Totally piggy for two people I know. But I want him to experience this! Oh my word. THE BEST FOOD. No joke.
Now, here’s another little Beauty and Essex secret.
I had to go to the bathroom – so I went to the bathroom. I came back and the girls asked me which bathroom I went to.
The closest one.
They said I should have went to the downstairs bathroom. Why – you are asking??????? Because in the downstairs bathroom there is a FREE CHAMPAGNE BAR FOR WOMEN. Just in the downstairs bathroom. You have to KNOW THIS! How would I know this? Finger searching for pulse. Pulse is hiding. Pulse is so far away. Finger is cold and alone.
So, the girls took me downstairs to the RIGHT bathroom to get the free champagne and I sat there thinking to myself that I have never been nor will I ever be this cool. I mean – Beauty and Essex was out of control insane. The food was SO GOOD that I KNOW I will return there again with friends, but BOY oh BOY do I feel old after eating there… 🙂