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My Media Kit

Vera Sweeney – mom, blogger, social media influencer, and New York resident – is the founder of Lady and the Blog. Her lifestyle and parenting brand helps busy women stay on top of the latest style, travel, and parenting trends.

Vera’s naturally honest and positive approach to doling out advice has led to features in numerous magazines, TV shows, news segments, and digital platforms. Readers can also find her as part of the original cast of the TLC show #WhatSheSaid thanks to her dry NY humor and unapologetic approach towards life.

Vera most recently co-founded a platform geared towards women called Permission to Hustle. This space was created for social media entrepreneurs looking for advice and encouragement from fellow industry leaders.

She and her partner, Audrey McClelland, offer both online and offline interactive experiences pairing brands with niche influencers. Audrey and Vera’s events range from intimate luncheons and online chats to large-scale expos and mastermind retreats.

For over a decade, Vera has committed to teaching other families how to live a life filled with passion. Her drive, humor, and openness has allowed her to build a robust and loyal community that is focused not only on joy and support, but also a deep appreciation for a great shoe sale!

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Social Media and Website Stats:

Twitter: @VeraSweeney: 70,000

Facebook: Ladyandtheblog: 18,000

Pinterest: @VeraSweeney: 65,000

Instagram: @VeraSweeney: 50,000

TikTok: HappilyOrganized 20K, VeraSweeney 3K

YouTube: LadyAndTheBlog: 7 million+ views/20,000+ Subscriptions

[email protected]
Contests/Business Development/Contracts – [email protected]

Holiday Picks 2016 – Oprah Magazine  

Look out for the Sweeney family this month in magazines like @familycirclemag @parents and @shapemags! So much fun working on this @jifbrand campaign with the kids. And my husband shot all the photos in my kitchen!!! Go @daddysweeney ❤️🎈 #love #happy #instagood #instavideo #boomerang

A post shared by Vera Sweeney (@verasweeney) on Sep 19, 2017 at 2:13pm PDT Parents, Family Circle, Self, advertorial with JIF – October 2017

Check out my TLC SHOW!

Country Crock Cooking Tutorial Video   Starkist Tuna Better TV Segment

Travel Hack Segment on the Today Show with Kathie Lee and Hoda

My Time on Dancing with the Stars

IKEA segment on Better TVNamed Top 50 US Mom Blogger (2014)


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Better TV Segment for the Rachael Ray Magazine and Starkist Tuna 20 market SMT for Buy Buy Baby and Chiccos


Clorox Segment on WPIX 11 NYC


24 Market SMT for P&G Beauty 2012



(2 separate P&G Advertorials – ran 4 months in both Oprah and Redbook)


Get Schooled Campaign with the Rachael Ray Magazine (5 page layout)


New Beauty Feature – Beauty Blogger Profile


Chinet Advertorial – Rachael Ray Magazine


Write up in Restaurant Business Review: Top 50 to Follow in Social Media (more pictures here)

Other Projects Worth Mentioning:


Curated my top Ralph Lauren picks for Bloomingdale’s


Moderated panel for Bounty – Team USA Hockey Moms


Featured Blogger On The Calypso St. Barth Website (more pictures here)


** Success Rice Infomercial

** Tyson Chicken Infomercial

** Dreft Mini Series (brand removed in videos I received) – here, here, here

** CVS Holiday Savings Squad

Additional Properties I Own:

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Additional Properties I Co-Own:

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No, I don’t sleep. Let’s connect! veryvera @ gmail. com

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silas trimble

Wednesday 26th of April 2017

Fantastic writing - Just to add my thoughts , if someone is wanting a CA Adult\'s FSP Referral/Authorization Form , my kids saw a fillable version here


Tuesday 1st of November 2016

Good afternoon Vera, We are interesting partnering with you to promote our launch of Augmented Reality coloring books in North America. Please reach out to me for more details.

Speak soon,


Thursday 7th of January 2016

Aloha Vera; My name is Lisa Zakar. I am a mother of 3 and the owner for the past 17 years of Lisa Rose, a Princess Tea Party business. It has been the best business idea ever for me as someone who was looking to help my family financially, while staying a full time mom.

With all of my years of experience, I have developed a "Business in a Box" which is a step by step handbook and digital toolbox designed specifically to help other moms and women who love children open a business like mine for moms and women who love children. It is the exact road map I used to create and run my successful Princess Tea Party Business.

I also offer a Children's Etiquette and Social Skills training handbook which can have someone in their own part time business quickly at very low cost. This type of training for young children is in high demand and does not require any formal experience. Just a love for Kids!

Your audience and my product seem like a perfect fit, and I am writing with sincere interest in a product review and other ways we can collaborate, such as guest blogging and interview opportunities.

The Business in a Box and my blog can be accessed at

Thank you very much for your consideration and I look forward to your reply. Aloha,Lisa

Craig Messmer

Monday 30th of November 2015

Hello Vera, We are a brand new product that we feel is different than anything in the marketplace now. We are trying to reach out to influential people to get the word out about our product We are very passionate about our frozen 100% All Natural fruit snack. We use only whole fruits and vegetables in Froozer. Using our patented technology we blend the produce to create a creamy and delicious snack that is unique in the market place, and we do it without any diary, additives or sweeteners, Just 100% whole fruits and vegetables. (we do use less than 1% guar gum, a natural plant fiber). We are very different from others in the category, Froozer contains no juices, concentrates, purees, additives or sweeteners. Not even a drop of water, and most important...people love to eat it! We have done vendor events in in our local area and we sold 90% of our product in the short time we were there. People were buying it 10 at a time. I realize that the phrase “made with whole Fruit “has been overused, but when we say that, it is really true. For example our strawberry banana flavor has 4 ingredients. Whole Strawberries, Whole Grapes, Whole banana and less than 1% guar gum.

Please take a look at our web site when you get a chance.(link at the bottom of my signature) There you find some more info on Froozer Notice how simple our ingredient list is. (35-40 calories, 9g sugar high in vitamins and fiber) With people becoming more and more aware of nutrition and what they put into their bodies we feel it is the right product at the right time

Froozer is kosher, vegan, part of the Non GMO project as well as certified Gluten free

I was hoping I could get some feedback from you or maybe suggestions how we could work together,

I look forward to hearing from you,

Craig [email protected]

Reynold Feldman

Wednesday 26th of August 2015

Dear Vera,

I want you and your readers to know about the launch of my new book, Terranautics 101: The Basics for Navigating an Uncertain Future. This $2.99 e-book could be a perfect fit for readers of your blog. Providing 55 life skills crucial to living well, Terranautics 101 supports The Terranautics Project, a nonprofit dedicated to advancing human development through parenting, education, and life experience. Our team found your blog a compelling fit for Terranautics and is eager to share more with your readers about our book and project. Options include featuring me, along with Terranautics, in an interview or article, reviewing my book (a free copy would be provided), and/or featuring Terranautic ideas in a post or article. Below is a brief write-up intended to introduce you to Terranautics. I strongly believe you’ll find it of value. It is easily available from all e-book vendors: Amazon, Smashwords, Barnes and Noble, and iTunes.

Thank you,


Reynold Ruslan Feldman, Ph.D., and the Terra Team ([email protected])

The Terranautics Project, a nonprofit Colorado-based organization, is working to grow an international human-development movement where people across the world can share, learn, and implement parenting, educational, and self-help wisdom and skills to build a better individual and collective future. Dr. Reynold Ruslan Feldman’s new book, Terranautics 101: The Basics for Navigating an Uncertain Future, introduces readers to the study and practice of optimal living skills. A three-time Yale graduate and author of nine previous books, Dr. Feldman offers 55 skills he believes are integral to good living. In the book he guides readers to resources helpful to becoming “Terranauts,” individuals trained to navigate life wisely and well. The Terranautics Project envisions a collaborative world characterized by peace, harmony, creativity, and mutual help led by a growing cadre of human beings with the qualities and skills to develop and maintain such a global village. For more, see

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