LATB was invited to share an evening with David Lauren, RL Gang, and BlogHer guests at the Ralph Lauren’s first-ever virtual storybook unveiling.
The Ralph Lauren’s RL Gang virtual storybook speaks for itself; it’s a lookbook in a form of children’s book about classmates who traveled through their teacher’s dream. Each RL child model has his own style that each costumer can easily relate to.
David Lauren said that this idea came up because people don’t want to wait until next season for the clothes they saw on the runway, and with the virtual storybook they don’t have to. It’s engaging for children and parents and what a great way to shop!
For more information about the book and clothes click here.