H&M Swimwear Spring 2012

H&M launched their $4.95 Swimwear collection in stores today and I got the chance to preview it this morning, in their Soho showroom. I am obsessed with H&M and this little event did that no good. There’s an entire line of swimsuits for $4.95 for you to choose from! That means that you can look chic on the beach without going broke.

The theme was a tropical escape. There were vibrant colors and sexy shapes, with stunning hardware detailing. If you’re a fan of color blocking, you’re in for a treat, because there were quite a few of these.

There’s also swimwear for men with a sporty feel. Shorts are a bit longer and modest this year, but if you’re feeling speedos for your man, by all means, don’t let me stop you.

Color blocking in footwear is also huge and I love that shoes are getting more streamlined. We’re moving away from the these extravagant heels that steal the attention away from your outfit. Instead, these color blocked ones add a nautical flair and accentuate your legs.

Tribal prints are major and I fell in love with this clutch. It can be dressed up or down, depending on your mood.

I had so much fun at the H&M Swimwear event, this morning. For more looks, go to www.hm.com.


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  1. Elena wrote:

    I love H&M store! They recently opened a new store in my city and I already went there a few times. I love the variety of styles and their prices. I will check out their swimwear collection. Thank you for the review!

    this comment is an entry to the Eucerin giveaway

    elena150980 at yahoo dot com

    Posted 5.5.12

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