Browsing Tag: Loft

A Getaway: Loft Summer 2013 Collection Preview

Live. Love. Loft. These words from Loft‘s advertising campaign will easily be embraced by any woman who glimpses their Summer 2013 collection or who has the pleasure of donning these easy, airy and beautiful styles. The Loft girl will ball up the Summer 2013 collection, toss it in a suitcase and jet away to an […]

Ann Taylor Loft Fall 2012 Collection

I’ve been a devoted follower of Loft for a long time. Early on, the line was merely an offshoot of the Ann Taylor brand, designed to add weekend wear to that woman’s work day wardrobe. The brand has blossomed in the last few years, differentiating itself from its casual basics vibe of the past and […]

On Location: The Loft Debuts New Concept Store

The Summer of Color is here. And if you are by Rockefeller Center in New York City, it’s at Loft. On June 1, Loft debuted its first Concept Store at their Rockefeller Center location. The store is laid out like a boutique and features Loft’s Signature Style closets. I don’t know anyone one whose closet […]