Ever thought you could throw your nicer clothes in the wash or that your favorite items can get better with washing? I spent a delightful morning with P&G learning about their new global and national collaborations in relation to fabric care. I even had a high fashion fan moment when designers Giles Deacon and Tracy Reese (yes, that designer who Michelle Obama has fallen in love with) came on stage to talk about designing clothing that can be put in the wash. More importantly (or not), I left the event really wanting to do my laundry.
That never happens.
P&G knows that we love our clothing and that caring for them is the only way to prolong their life. P&G has created a personalized approach to your laundry with some heavy hitters in the fashion industry to bring it to life. They appointed GIles Deacon as their first ever Global Fashion Consultant. Giles took on the challenge of creating high-end clothing that could be washable in your home. Along with Tracy Reese, he is changing the face of washable clothing. P&G partnered with the CFDA & Premiere Vision to launch a re-education of sorts. This initiative seeks to make brands like Tide, Downy, Gain and Bounce more fashion-focused and “unlock the care-at-home aspect of fashion.”
PV is the world’s premier fabric and textiles show and trends observer. Sabine Le Chatelier from PV told us about some innovative things that are happening in fabric. There’s more bonded fabric on the market. Think fabrics that are both smooth and rough, shiny and non-shiny. She even spoke about a technology that, when sprayed on, can make jeans more fitted or make a top sheer for nighttime.