Skip to Content Creates New Lines Inspired By American Girl’s Wellie Wisher Dolls #shopkidsshoes #ilovewellieshoes teamed up with American Girl and Nordstrom to create a shoe to match with American Girl Wellie Wisher dolls and decided to have a party in NYC for the official launch. How fun! What better place to gather a few American Girl fans than in the Midtown American Girl store! Have you been there yet? It just opened in its new location and is absolutely amazing! I sent my dear friend Marianna to the event because her daughter, Sophia absolutely LOVES American Girl. The pair had a blast.

The NEW American Girl store is located at Rockefeller Center and included super fun activities, yummy treats and Wellie Wisher dolls and shoes for everyone! But more about that in a minute. 

When the girls first walked in, they were greeted with a fun red carpet and took plenty of pictures in their Wellie Wisher outfit. They then walked into the cafe which was transformed into a beautiful display of dolls and shoes. Right away, Sophia fell in love with the Ashylyn Butterfly hightops. I mean… can you blame her? These are absolutely darling!

A table was set up for the kids to color and a buffet with yummy treats was set out for everyone to enjoy. You truly felt the excitement in the air as everyone enjoyed talking about the doll collection and the brand new shoe line relating to every character. The five dolls-Willa, Kendall, Ashlyn, Emerson, and Camille- each are individually fun and whimsical. It was so entertaining to hear the kids each discuss which were their favorites! Some couldn’t even decide.

Moms love American Girl dolls because they promote imaginary play all while learning life lessons based on empathy, kindness, and the importance of being a good friend. Don’t we need more of this in today’s day and age? I am so thankful to have had American Girl around for my children to grow up with and enjoy! My only hope is that my children’s children will have the same!! That’s why I’m holding onto every doll that we’ve purchased throughout the years. Memories for generations to come.

The beautiful shoes are an absolute perfection addition to the brand and will surely be a hit with all the girls. Kids Shoes did such an amazing job with all of the designs. One style after the next – all home runs! NY is technically in Spring, but the weather is just now turning. I can’t wait to start wearing sandals again and my daughter feels the same exact way. Visit to learn more about this line.

Sophia had so much fun decorating her very own pair of Kids Shoes to take home. She chose bows and butterflies to top off her look. Perfection! 


All in all, it was a perfect day in NYC with American Girl and

Deborah Cruz

Friday 13th of April 2018

Super cute shoes! My girls are still American Girl crazy, though I'm pretty sure these adorable shoes don't come in women's sizes :) Do you know what sizes they do come in? My niece would love these and I got her a Wellie Wisher last year, she'd love the shoes to match. Love all the pics to show the shoes.

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