Last week, I had the chance to meet Elle Macpherson during the JCPenney press preview for her new lingerie brand, THE BODY by Elle Macpherson Intimates. I cannot tell you how excited I was to see the collection – one great looking bra after the other. The concept was simple – an alluring collection of bras and panties that catered to a woman’s every need. Whether it be a t-shirt kind of day or whether you needed a little more lift for that perfect dress, The Body has you covered, literally.
When asked why she wanted to create The Body, Elle Machperson said:
“I am intimately involved in the creation of all Elle Macpherson Intimates collections because I love helping women feel effortlessly beautiful. Lingerie is the first thing that she puts on every day, so it’s important that it makes her feel special. Partnering with JCPenney allows me to fuel my passion for creating premium lingerie that is accessible to more women across America.”
Available on jcp.com and in 300 stores, the holistic collection offers four distinct bra styles in smooth, natural, boost and fit with corresponding features that allow women to choose their level of support from modest to maximum lift. Coordinating panties also come in a range of shapes such as hipster, bikini and thong in fabrications that include stretch, seamless, mesh patterns and lace.
What do you think about the new collection?!