Vera Sweeney is a New York-based lifestyle blogger, content creator, and mom dedicated to helping women 40+ redefine what’s next. As the voice behind Lady and the Blog, she shares local gems, can’t-miss events, and thoughtful lifestyle recommendations — all with a focus on real life. From easy, crowd-pleasing recipes to honest weekly resets, Vera’s content inspires women to reclaim their space, embrace change, and live fully in their next chapter.
Vera’s naturally honest and positive approach to doling out advice has led to features in numerous magazines, TV shows, news segments, and digital platforms. Readers can also find her as part of the original cast of the TLC show #WhatSheSaid, thanks to her dry NY humor and unapologetic approach towards life.
- Instagram: @VeraSweeney
- TikTok: @Vera_Sweeney
- Twitter: @VeraSweeney
- Facebook: Ladyandtheblog
- Pinterest: @VeraSweeney
- Email – veryvera @ gmail.com
TLC’s What She Said Reality Show
Today Show Travel Segments And Features
Dancing with the Stars Commentary
Featured in New Beauty Magazine
SMT – CLOROX
Rachael Ray Magazine Advertorial – Chinet
24 Market SMT for P&G Plus Oprah Magazine Ad Spread
STRUT – The First Ever Mom Fashion Show During NYFW (FOUNDER)
Calypso St. Bart Model Spread With Daughter
Better TV SMTs
Permission To Hustle Retreats And Mastermind
Restaurant Magazine – Top 50 To Follow
Getting Gorgeous Events – Multiple
Oprah Magazine – Holiday Pick Feature
5 Page Advertorial – Rachael Ray Magazine
Success Rice Infomercial
Fashion Forward Conference – Multiple
Ralph Lauren Tastemaker
Hired To Interview Countless Celebs, Authors, Singers, And More
H&M SMT
Hosted Multiple Panels – DOZENS (this was for Bounty and TEAM USA HOCKEY)
Attended Dozens of Red Carpet Events Including People’s Choice Awards, Emmys, And Disney Premieres
Travel Blogging All Around The World
I’ve been fortunate enough to have taken exclusive trips to Disney numerous times, as well as over a dozen cruises, trips to China, the Amalfi Coast, and everywhere in between. This was the greatest gift I gave my children, and it came through writing this silly little blog.
Frequently Asked Questions
How did you get started? I began my career as a business consultant at Accenture. 9/11 happened and changed the trajectory of my life. I quit, became a computer teacher at a Catholic school for a few years until I had my first child, and somehow stumbled into this career. None of it makes sense.
How long have you been blogging? I started in 2005 with a website called “I’m Not Obsessed.” It was a celebrity gossip site and focused on Hollywood and pop culture news. In 2009, I started Lady and the Blog, which focused more on my personal life, and never looked back!
Is this your full-time job? Yes, I became the sole income provider in 2007 while my husband proudly wore the stay-at-home dad hat for almost 15 years. However, a few years ago, we purchased a commercial building, and our lives have undergone significant changes since then. Now, our income is split between real estate and online content creation.
So, I wouldn’t say this is my full-time job any longer. I’d say it’s more of a passion project that I earn a living from these days. I used to work 60-hour weeks before the COVID pandemic. Now, I sort of go where the wind takes me.
Where did you adopt your dog from? Tucker was adopted from the North Shore Animal League.
What do you like to do during your downtime? I enjoy watching horror movies, playing online mini-games, listening to music obsessively, and traveling.
Do you run other sites? I used to have a paranormal website, but have since shut it down. I decided that I no longer want to run myself ragged and to the ground. Now, I just focus primarily on social media.
How do you make a living? This is a question we’re asked frequently, and it’s one that we understand completely. Brands pay us to promote their products, much like commercials or advertisements. We receive ad money based on the number of page views we receive each month. We also generate revenue based on the number of views we receive on our TikTok, YouTube, and Facebook accounts.
Another small way we generate income is through affiliate marketing, which involves linking to products on Amazon or LTK.
Do you have an agent? I’ve had two! It’s not for me.
How can I work with you? Email me! veryvera @ gmail.com