– No Ordinary Fashion Store – Has Jumped The Pond To The US!!

The UK’s largest shop at home retailer, Shop Direct Group, has just announced the launch of in the US. If you are a fashion-conscious consumer, which I know most of INO readers are, you’ll love being able to check out the very best of British style with fashion-forward exclusive British ranges, trends and designer brands.  Whether you are looking for the best in women’s, men’s, or sportswear, has you covered in true Brit style.

It’s all because the people at Very love fashion. In fact, Very folks are so obsessed with hunting down the latest fashion news it’s a wonder they get any sleep at night!  Very is on a mission to bring that famous British style to everyone, everywhere – that’s why they carry brands from everywhere!

The site is easy to use plus offers FREE shipping (typically around 5 days) for orders over $98.  They even offer free RETURNS, too!!!  Sure, the site provides a great customer experience just like it’s UK predecessor does, but the really great thing about the site is that they have kept all the good stuff that makes the original unique – great British products at great prices.

In addition to wonderful, exclusive British fashion brands such as Love Label and Goodsouls (along with about 750 other amazing brands), is also going to be updating you on all the latest trends via their “Street Style” blog – a place to let you in on what’s hot on the streets of London.

To top off all of this wonderfullness, is pleased to be working with a number of celebrity ambassadors including Whitney Port, from The Hills and The City fame. Whitney was so excited to work with on their US launch as she sees the site as a perfect partner for her own Whitney Eve line.

To help launch the site, is holding its Very Big Blogger Competition on Facebook!! If you have a minute, please take the time to “Like” it and vote for me here!!  Those who vote will be rewarded with a 20% discount invitation to use online at

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  1. Your site stile is so beautiful..

    Posted 11.8.11

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