Lady And The Blog celebrated the holiday season at The Shops At Columbus Circle with Whitney Port and online diamond and bridal jewelry retailer James Allen. The event was glistening with gorgeous diamond rings at every turn- I couldn’t help but join in on the fun and try some on myself!
Although there were many rings to choose and try on in person, I had the most fun trying out the James Allen interactive website to build my own. The seamless experience of building one’s dream ring from start to finish was fun and totally low-pressure (which is ideal for someone who doesn’t know anything about diamonds!). All of the rocks are conflict-free, and James Allen is actually the only online retailer that holds and inspects each diamond before it is available for sale, and that inspection holds a pretty tight standard.
At the event, Whitney Port said, “I’m a picky, picky person and it’s just so cool that you can custom design something, because girls these days – everyone wants something custom, everyone wants something different – and guys have no idea where to start. So James Allen is just a really amazing resource. And I’m so excited to be here to launch their first-ever pop up.”
In honor of the #DiamondDay event festivities, James Allen gave one lucky winner a 3.02 carat diamond ring valued at more than $25,000! Lucky girl!
To plan your next diamond purchase, or to just dream and have fun in the process, be sure to check out the interactive site over at JamesAllen.com – it is so much fun!
Written By Samantha Sendor