Man. If only I had direct access to a designer that I know and love who could tell me what’s hot this season without always trying to push their line down my throat.
Oh wait. It’s possible!!
(Mom Trends, me, Jane Wagman, Liz Lange)
Liz Lange and her sister Jane Wagman just launched ‘Shopafrolic‘, a website dedicated to sharing their passion for clothing, accessories and beauty products. Each day the sisters post their absolute must have picks for their fans to check out. Sometimes they agree with one another and sometimes the claws come out. How fun is that!
This isn’t some secret affiliate marketing ploy either. It’s literally all about loving fashion and wanting to connect with their fans.
I had the chance to interview Liz and Jane while attending a Martha Stewart taping (see video here) and the girls say they constantly get asked for fashion advice while running their daily errands. It’s obviously impossible to reach EVERY woman who has a question and that’s why ‘Shopafrolic’ was born.
The site is for every woman. It covers highs and lows and shows you how to combine the two.
There’s even a Fashion Tip section that they constantly update. Here are a few of their suggestions:
- wear all your purchases immediately, what are you waiting for?
- treat each item as if it is seasonless
- ignore in and out lists
Check out the site and let me know what you think!