Couture Cinch

Couture Cinch

For new moms, losing that baby weight can be a downright challenge, as time for mom flies right out the window as a newborn’s needs take precedence! Between feedings every 2 hours and multiple diaper changes to midnight coos and snuggles – getting that tummy back to its pre-pregnancy shape suddenly doesn’t seem as important. Until about 3 months later, when the fog has lifted and a routine has started to be established. It is then that moms start to look down and say, “oh yeah… about that…”

Now there is a revolutionary product available to combat the belly blues – the Couture Cinch by Anew! Sleek in design and lingerie-inspired, this patent-pending postpartum stomach wrap tightens the abdominal muscles with a full 360-degrees support. For those moms whose stomach muscles have separated due to pregnancy, this extra support will be very welcome in the weeks after birth.  The Couture Cinch features adjustable panels that shrink with your waistline with just a single wrap. No more muffin tops!

The Couture Cinch and the Original Cinch are available in 2 sizes: XS-M (fits waist 26″ to 34″) & L-XL (fits waist 33″ to 43″). For more information, visit

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