In honor of the Coca-Cola Company’s 64 year partnership with the Boys & Girls Club of America, the company recently launched a new program to help raise funds for the BGCA. Through a special partnership with Facebook, Coca-Cola is giving people a simple, fun way to contribute to the Boys & Girls Clubs and a chance to view a sneak peek of one of their Super Bowl spots.
Visitors to the Live Positively tab on the Coca-Cola Facebook fan page can share a special “virtual gift” with friends and family that will trigger the following:
* Coca-Cola makes a one-dollar donation to Boys & Girls Clubs of America
* Gift recipients receive a special Coca-Cola bottle image, which is displayed on their Facebook page and newsfeed, reminding them and others they can also share virtual gifts
* Gift-givers receive a 20-second sneak preview of one of two new Coca-Cola ads that will debut during the Super Bowl broadcast on February 7, 2010 (once game day arrives, gifters receive both ads in their entirety before their TV debut later that evening
In addition, Coca-Cola will match every dollar contributed to the Boys & Girls Clubs (up to a total contribution by Coca-Cola of $150,000) and donate two My Coke Rewards points for every one point donated between now and February 15th. You can find out all the details at the Live Positively site.