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    LATB Attends #DiamondDay With Whitney Port & James Allen

    NEW YORK, NY - DECEMBER 10:  The Diamond Day event rings in the holiday engagement season with Whitney Port and a $25,000 diamond ring giveaway on December 10, 2015 in New York City. #DiamondDay  (Photo by Andrew Toth/Getty Images for James Allen)

    Lady And The Blog celebrated the holiday season at The Shops At Columbus Circle with Whitney Port and online diamond and bridal jewelry retailer James Allen. The event was glistening with gorgeous diamond rings at every turn- I couldn’t help but join in on the fun and try some on myself!

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    Although there were many rings to choose and try on in person, I had the most fun trying out the James Allen interactive website to build my own. The seamless experience of building one’s dream ring from start to finish was fun and totally low-pressure (which is ideal for someone who doesn’t know anything about diamonds!). All of the rocks are conflict-free, and James Allen is actually the only online retailer that holds and inspects each diamond before it is available for sale, and that inspection holds a pretty tight standard.

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    At the event, Whitney Port said, “I’m a picky, picky person and it’s just so cool that you can custom design something, because girls these days – everyone wants something custom, everyone wants something different – and guys have no idea where to start. So James Allen is just a really amazing resource. And I’m so excited to be here to launch their first-ever pop up.”

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    In honor of the #DiamondDay event festivities, James Allen gave one lucky winner a 3.02 carat diamond ring valued at more than $25,000! Lucky girl!

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    To plan your next diamond purchase, or to just dream and have fun in the process, be sure to check out the interactive site over at – it is so much fun!

    Written By Samantha Sendor

    Samantha Sendor
    Samantha Sendor is a freelance writer specializing in fashion, beauty, entertainment, bridal, fitness, lifestyle, and motherhood. She is currently the Editor-in-Chief of Sophisticated Weddings: New York Edition, an all-inclusive bridal magazine and resource for the New York metropolitan area. Some of her favorite things include being a mommy, writing, weddings, baking, reading, traveling, Fashion Week, and spending time with her loved ones. Sam resides in Manhattan with her menagerie which consists of one precious puppy, a rather lethargic cat, her sweet newborn baby girl and wonderful stepdaughter, and her so-so husband (just kidding, he’s okay!). You can follow Sam on Instagram @samanthasendor, and on Twitter @samanthasendor (she promises to get better about updating in 140 characters or less).