Field Report: Adeam SS 2014 #nyfw #mbfw

Adeam designer, Hanako, is a native Japanese who was inspired by the summer hydrangeas in Tokyo for SS 2014, as per her show notes. Colors like glass green, lilac and peach were prevalent in the collection that included dressy shorts, chic blouses and dresses with a dash of edge. In a season of bold jewel tones, Hanako looked within for colors that gently float in nature.

Adeam shorts have taken on a class of their own. Not to be confused with the casual variety, these pair with chic blouses for a day to evening look that promises elegance for the uptown girl.

Adeam 1

Standout silhouettes for Spring include the calf-length pencil skirt with a front slit and the ever-present cropped top. The cropped top has literally been all over runways, cropping (yes, I said it) up in light and dark colors, different fabrications and with different elements. For Adeam’s version, Hanako chose to add a dash of mesh, because, you know, it wasn’t sexy enough as is.

Adeam 4


Another common silhouette is the trumpet skirt. And, if you hadn’t noticed, the natural waist has won our collective hearts. This skirt starts gently flaring at the waist for a garment that performs the magic of creating curves, hiding excess weight and camouflaging any thigh issues. Yes, the flared skirt can do all of that and more. As with the example above, extra pleating at the front adds a girlish flavor to an otherwise very adult look.

Adeam 2

Adeam specializes in the art of wearable clothing. Some of the silhouettes were actually quite simple. Used with interesting fabrications and details like slits and peekaboo seaming, the result was items that drew the attention in.

Adeam 3

The above tie-dye print was my favorite. Nothing quite says “Let’s get ready for some summer fun!” quite like tie dye. The silhouette of the above dress was repeated but the result is completely different. This one can be converted seamlessly from day to night.


I loved that this weighty fabric was paired with leather trim and juxtaposed with a sheer underlay.

And now, for your viewing pleasure, we zoom in on the arm and foot candy that graced the Adeam presentation. Think over-sized and chunky but sickeningly elegant with contrasting colors and textures. And, yes, both come with longer straps because the Adeam woman is practical.


IMG_0141 IMG_0131

The chunky vibe lent itself liberally to footwear with the same contrasting textures and materials. A nicely stacked heel ensures comfort and conjures up images of long summer nights spent on your feet. Do I hear summer concerts calling?

IMG_0115 IMG_0113

In conclusion, Adeam SS14 possessed the element that is so elusive in most fashion presentations: wearability. I may have made that word up but you get the point. These models could just have easily been one of the many guests who strode out of the subway to attend a show and plan to meet friends for dinner later. These are garments you can live in and live well you will.


By Tabitha St. Bernard

Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.

1 Comment

Comments are closed.