Bold Moms Break the Rules of White with @Tide! #TideVividWhite

We are HUGE Tide fans in the Sweeney household. In fact, my family has been a fan of the brand since the beginning of time (or at least since I was a child). Now that I am responsible for keeping my kids in clean clothing, it’s a no brainer for me to always reach for Tide when doing laundry.

Do you have young kids? Then you know their obsession with all things messy. That’s why Tide Vivid White and Bright is a MUST OWN for my family. After a full day of exploring in the backyard, Natalie and Liam KNOW to take off their clothes and put them right in the wash. I add the detergent and before you know it – we are as good as new. Literally.

Even my husband who isn’t a fan of buying new clothing benefits from this purchase. If you look back at all of our vacations (from college and beyond), Bill literally is photographed wearing the same 5 shirts. It drives me WILD. However, in his defense, there is no reason to buy new clothes when Tide helps keep his shirts looking brand new.

Make it easy on yourself. Stop testing out new brands that will only disappoint you. Stay with the one name that is synonymous with clean!

Tide Vivid White + Bright keeps whites brighter longer allowing you to break the rules of white. Learn more about Tide’s whiteness regimen by visiting DailyCandy.

This is a sponsored conversation written by me on behalf of Tide. The opinions and text are all mine.

Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.