For Mom

JOHNSON’S Baby Wash, Power And Oil: A Must Have For Newborns

I smell my son all day long. All. Day. Long. When he is laying on me, I nuzzle my face into his neck and inhale very deeply. You never can forget that smell, right? How precious it is. I am just so happy this week!

Bill and I weren’t really on top of things prior to this birth. We took care of the BIG things – the crib, the stroller, the bassinet etc. BUT we forgot all about the little things. The wash cloths, the bibs, the pacifiers… there’s just so much to remember.

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The day I gave birth, Bill and I headed to a baby store to pick up last minute items. This pic was taken a few hours before we headed in. I was contracting HARD but it was a trip that needed to happen. We needed changing table sheets, a diaper pail, blankets… a BILLION OTHER THINGS.

One major item on our list was bath goods. We picked up a few essentials from JOHNSON’S® Baby. This included JOHNSON’S® Baby Washcloths, JOHNSON’S® Baby Powder, JOHNSON’S® HEAD-TO-TOE® Baby Wash, and JOHNSON’S® Baby Shampoo.

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You don’t want to mess around with other brands when they are so YOUNG. Newborns are precious – their skin OH SO sensitive! This is our third child and this is the third time we will be leaning hard on JOHNSON’S® Baby.


We were excited to find this brand new line of washcloths from JOHNSON’S® Baby, that allows you to cleanse your baby while at or away from home. They come in two varieties: JOHNSON’S® Baby HEAD-TO-TOE® Washcloths and JOHNSON’S® Baby BEDTIME® Washcloths. Designed for both “heavy clean-ups” and portable convenience, the new washcloth line eliminates the need for multiple cleansing products; an ideal cleansing solution the whole family can enjoy while on-the-go.

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And of course there are the classics – the JOHNSON’S® Baby Powder, JOHNSON’S® HEAD-TO-TOE® Baby Wash, and JOHNSON’S® Baby Shampoo. STAPLES in my house. We have to wait for the umbilical cord to fall off before we can give Caleb a proper first bath… but we know what products we will be using. The same one my mom used on me. The same ones that almost everyone you and I know lean on while mothering our children.

And if that’s not enough… JOHNSON’S® HEAD-TO-TOE® Baby Wash is also the #1 choice for hospitals and the NO MORE TEARS® formula is as gentle to the eyes as pure water.


* this is a sponsored post 

Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.