Scoop & Eugene Is My Middle Name’s Fall 2012 Collection

Eugene Is My Middle Name launched their Fall Collection at Scoop and held a shindig to celebrate. Guests got their locks braided by the Blow Dry Bar, while sipping on Tito’s Handmade Vodka and listening to tunes by DJ K Styles.

Eugene Is My Middle Name is an edgy line of clothing designed in California. The Fall collection comprises of jeans in a variety of colors and treatments. For Fall, there is a solid silver pair of jeans, for a festive look. My favorite was a dusty pink pair. Paired with a solid black top, this is a great casual option. For Spring, basic white jeans are a must-have. These are sure to lighten any look.

To see more from Eugene Is My Middle Name, click here.

Written by Tabitha St. Bernard

Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.