Alexandre Herchcovitch Spring/Summer 2013 #NYFW #MBFW

Remember that girl in high school who never cared what anyone else was wearing and never followed any trends and nonetheless always looked incredibly cool, cooler than everyone else?  Well, that aesthetic indifference embodies the designs of Brazilian designer Alexandre Herchcovitch.  I was first introduced to him eight years ago via the ultra-cool SoHo store Opening Ceremony, a fact which should speak volumes to the clientele he attracts: nonchalant but inherently stylish downtown girls who embrace the Man Repeller style of dressing.

It was no surprise that everything Herchcovitch sent down the runaway this season at New York Fashion Week danced to the beat of its own drum.  Or drum machine, since the Alexandre Herchcovitch Spring 2013 collection was an homage to the over-the-top irreverence of the 1980s.  Checkerboard prints, an oversize alphabet, primary colors, comically exaggerated silhouettes – the looks could clothe the love child of Boy George and the Mad Hatter.

The whole collection made my heart pump but here are some favorites:

Please check out the full collection at and I would love to hear your thoughts.

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All runway images courtesy of Mercedes-Benz Fashion Week.


Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.