SNEAK PEEK: H&M Offers New Romantic Folklore Line For The Fall (19 Looks)

The sweet romance of Swedish folklore is the major influence for the Conscious collection this fall, proving that sustainability and style are second nature at H&M. From wool coats to lace dresses to floral shoes, H&M offers up a collection that was made with more sustainable materials like organic cotton/hemp and recycled wool.

There is even a home decor extension which includes printed throws and pillows.

The Conscious collection will be available in selected stores starting on October 6, 2011. Click on the thumbnails below to check it out.

What do you think about H&M’s new line?

Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.