As IF Pantene wasn’t good enough before… they just made the brand BETTER. How is such a thing possible? The company created a brand new formula that specifically targets the four different hair types that exist.
It’s simple. If we had to categorize our hair it would either be:
- Medium / Thick
- Color Treated
I know. I know. You’re saying that you color treat your hair AND it’s fair/thick or curly. No problem! Pantene wants you to select the shampoo and conditioner for Color Treated and then choose styling products from the latter type.
Did I mention a whole new product line?! In June, you will have an entirely different shopping experience with New Pantene:
- Pantene Pro-V Fine Hair Solutions in three versions: Flat to Volume, Dry to Moisturized, Fragile to Strong
- Pantene Pro-V Medium-Thick Hair Solutions in four versions: Frizzy to Smooth, Breakage to Strength, Dry to Moisturized
- Pantene Pro-V Curly Hair Series in two versions: Curls to Straight, Dry to Moisturized
- Pantene Pro-V Color Hair Solutions in six versions: Color Preserve Shine, Volume, Smooth, Blonde Expressions, Highlighting Expressions, Brunette Expressions
How specific did they get!? I LOVE IT. You choose exactly what you need and your hair will thank you for it later. The Pantene science has proven that half the battle will be won if you stick with their products for 2 weeks. LITERALLY! You will see a 50% improvement in the quality of your hair with this new line. I AM SO EXCITED!
I was actually invited to speak with Pantene’s celebrity hairstylist Danilo and get to try out the line first hand. I met up with a few fashion and beauty bloggers in NYC and had my hair washed, treated and styled with the New Pantene line. It was amazing!
I have a ton of video that I will publish at a later date with a few great tips from Danilo and my stylist Brian. Apparently, I’ve been blow drying my hair incorrectly ALL MY LIFE. Brian showed me a few techniques that I will absolutely post by the end of this week.
To get to this new formula, Pantene created 600 prototypes, and tested among 20,000 women worldwide to understand the key ingredients needed to deliver desirable end-benefits for each structure. In addition, more than 500 technical tests were completed in Pantene labs.I’d say they did their homework! Visit Pantene.com for more information.