Pureology Aids Color Treated Hair With New Volume Line

PureVolume Shampoo

PureVolume is perfect for moms with color-treated hair in need of soft volume, moisture, and color protection. Infused with advanced volumizing micro-emulsion technology and multi-weight proteins of soy, oat, and wheat, their innovative formulas work together to add volume, body, and flexible bounce.

The Pureology PureVolume system is comprised of PureVolume Shampoo, HairCondition, Blow Dry Amplifier and Thickening Mist and also features:

  • AntiFadeComplex – Exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens.
  • ZeroSulfate Shampoo – Free of harsh color-stripping sulfates and salts.
  • Advanced Volumizing Micro-Emulsion Technology – Penetrates the hair shaft to create volume from within without weighing hair down.
  • Natural Ingredients – Multi-weight proteins of Soy, Oat, and Wheat strengthen and repair hair from within.
  • Organic Botanicals – Lavender, Papaya, and Lemongrass deliver natural conditioning and provide soft, natural body.

Visit Pureology to learn more.

Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.

1 Comment

  1. I have been using this shampoo for 6 months and it is great! My hair looks and feels so much healthier. Would definitely recommend it!!

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