Glad and Cookies for Kids’ Cancer held an event in NYC this week to help increase awareness of the cause, as well as introduce Glad’s latest container size. Cookies for Kids’ Cancer was started in 2007 by Laim Witt’s parents, after his diagnosis of cancer. The goal of the organization is to raise funds for research in the discovery of new and better therapies for pediatric cancer. The idea stems from one of the best ways to raise money: selling cookies.
Cookies for Kids’ Cancer takes it five steps further though, with massive bake sales that are can be themed. During the 2007 holiday season, 96000 cookies were sold in three weeks. This was, of course, done with the help of volunteers and some seriously professional kitchens.
Gretchen, Liam’s mother, was on hand at the event this week to share with us some of the milestones in the life of the organization and tell us how amazing it has been to work with Glad. Gretchen stressed that pediatric cancer is the #1 cause of death by disease in children in the US. There is an ever present need for new developments that can expose improved treatments for these sick children.
Glad has partnered with Cookies for Kids’ Cancer to bring about awareness by a national television advertisement that began airing this week, as well as two product donation-with-purchase periods while matching funds raised by the bake sales. For example, during spring and summer of this year, if you purchase a GLAD product, GLAD will donate $1 to the organization.
Those in attendance at the event had an awesome lunch at Morimoto, then we proceeded to Eleni’s New York. Eleni’s Cookies is a cute bakery that was in full Oscar season mode when we arrived. There were cookies with the faces of the Oscar nominees on them, as well as cookies shaped like dresses, the awards and more. We had tons of fun learning how to decorate the cookies with icing, sugar, chocolate, edible gold and coconut. We took our cookies home in GLAD containers.
To find out more about Cookies for Kids’ Cancer, go to www.cookiesforkidscancer.org.
Written by Tabitha