Personal Blog

The Most Clever PR Gift Ever


In order to relieve the stresses of Fashion Week, I was sent the following items by Rums of Puerto Rico:

  • Hard Alcohol (holla!)
  • A shaker
  • A glass
  • Wisps
  • Emergen-C 1000mg of Vitamin C
  • Power Bar
  • An eye mask from The Body Shop


This is pretty much EXACTLY what you need to get through a season of Fashion Week in New York. If only they had Advil or Tylenol as a client – that would have made the entire package complete. LOVE IT!

This season, I gave all my shows to my writers. I have 4 girls hopping all around NYC holding down the fort. I think all in we are covering around 80 shows and press previews. I’ve been posting as much as I can each day onINO Style if you want to check it out. I have SO MUCH more to put up – so please be patient.

Vera Sweeney, mom, blogger, social media influencer and New York resident, is the founder of She is considered one of the top female digital influencers in today’s social media space. Her lifestyle and parenting brand helps busy women stay on top of the latest trends in fashion, food, family and travel.